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Users will soon have a updated setting that allows them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the service announced that it presently contains in excess of 1 thousand million AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the next few weeks before a full-scale rollout. This advancement aligns with a surge in content created by AI, driven by recent AI video creators.

The Broader AI Trend

Recent reports that nearly 10% of the fastest-growing video streams on a competing service exclusively feature content made by AI. A large amount of this material is deemed “AI slop”, a label for inferior, mass-produced content that is often illogical or bizarre.

“We know from our community that a lot of users appreciate content produced via AI tools, including AI artwork to educational videos, and we want to provide users the power to adjust the amount of that, based on their own likes,” said a platform representative.

Scale of AI Content

The platform disclosed that there are currently 1.3 billion videos on its service tagged as artificially created. In total, in excess of 100 mn media items are submitted to the service each day, making AI-generated material a relatively small percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to decrease or raise the amount of artificial media they view by accessing the topic control option in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the filter encompass current affairs, clothing, beauty, and movement.

Content Labeling and Policies

TikTok’s guidelines oblige users to tag “realistic” artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be taken down under its community policies.

Additionally, the platform will henceforth attach an artificially created tag to content made using its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is intended to stop users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The company is also establishing a two million dollar educational fund for experts and organizations to develop learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching programming and robotics.

Platform Protection

The platform has supported its content review process, during debate over plans to lay off hundreds of safety staff in Britain. TikTok is planning to eliminate hundreds of positions in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.

A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by eliminating the most distressing content before it gets reviewed by people. The company announced a notable drop in shocking and graphic content handled by human moderators over the previous year due to reliance on its machine learning processes.

We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”